Manager

Employment Type

: Full-Time

Industry

: Non-Executive Management



Sports Apps Communications Mgr. Topps Digital Apps Division

Topps is one of the most enduring and respected brands in the United States. We are building a world-class digital group to deliver the highest quality mobile sports and entertainment apps to fans all over the world.

We are on a mission to dramatically lift the quality of our apps and modernize the Topps brand. We are looking for people with the passion, talent and focus to begin creating the highest quality mobile apps around sports properties such as MLB, NFL & NHL, and entertainment brands such as Star Wars, Marvel and Disney.

Join our dynamic & entrepreneurial team and be a driving force as we transform one of the most storied entertainment brands into the world leader of digital collectibles.

Why you will love it here:

  • Work with the world s top sports and entertainment properties
  • Work with a passionate, confident and humble team
  • Fun office atmosphere
  • Independence and lack of bureaucracy that clears the way for you to do your best work
  • Competitive compensation & benefits. We build great teams and take care of them

Responsibilities:

The Topps Apps Division is looking for a Sports Apps Communications Manager who lives and breathes sports. An effective communicator who revels in the emotional roller coaster that makes major sports so captivating to so many. A candidate who has a strong pulse on the latest news, trade rumors, rising talent, and locker room drama as they translate to the never-ending news cycles that permeate social media and beyond for sports fans everywhere.

Whether football, baseball, soccer, or hockey, the team is looking for a social media guru who understands the power and influence of social media and excels as a go-to resource for our dedicated sports fanbase. This person must be in the mix 24/7, always on, and constantly looking to leverage the amazing collectible content coming out of the Topps Apps portfolio. The ideal candidate can digest and relay this information in a clear, concise, engaging, and effective way to a strong collecting community that grows every day.

Each app tells a story, and with that looks to social media, email, and in-app communications as ways to amplify that message through release information, original content, Q&A, surveys, giveaways and more. This position would report to the Director of Marketing and will work in tandem with our Entertainment Apps Communications Manager, where applicable.

Responsibilities:

  • Effectively communicate pertinent information to user base/social media following
    • App launches, content releases, maintenance windows, giveaways, etc.
  • Manage, and effectively grow social media presence for all 4 sports apps in portfolio:
    • Topps MLB BUNT, Topps KICK, Topps NFL HUDDLE, Topps NHL SKATE
  • Maintain an active and consistent presence on all relevant app social channels
  • Spearhead the creation of engaging original content, leveraging app content, hashtags, special events, league happenings, etc.
  • Desire to become the figure head for our Sports App portfolio.
    • Conduct live streams, interviews, short-form content, Q&A s, and more.
  • Work with marketing team to create multi-channel campaigns to promote app content
  • Work with app teams to collect content for bi-weekly email marketing campaigns
    • Collect content, work with design to create graphics, copy, etc.
  • Relay app issues, user questions, comments, etc. to relevant internal teams
  • Leverage Digital App presence at major sports events to create all-encompassing marketing programs to amplify messaging, promotions, reach, etc.
    • NHL Fan Fair, MLB All Star Weekend, NFL Draft, etc.
  • Work with Topps physical card and candy divisions on unified messaging, cross-promotions, event activities, where applicable.


Required Skillset:

  • Effective communicator with strong public speaking & writing skills
  • 3-4 years social media or relevant consumer-facing communications experience
  • Familiarity with social media schedulers such as Hoot Suite, Buffer, etc.
  • Previous experience in mobile gaming, sports, entertainment, collectibles a plus!
  • Strong pulse on major league sports happenings, events, news:
    • NFL, MLB, NHL, NBA, MLS, European Soccer, eSports
  • Familiarity with mobile app, industry terms and processes is a plus
    • e. installs, retention, cohorts, IAP, IAM, QA, App Store components, etc.
  • Familiarity with physical and/or digital collectibles eco-system
    • Scarcity, rarity, card counts, limited editions, variants, parallels, etc.

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