Brand Manager


: $192,290.00 - $192,290.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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Bazooka Candy Brands (BCB), theConfectionerydivision of The Topps Company, is seeking a Senior Associate Brand Manager for our New York City headquarters.

With iconic brands including Ring Pop, Push Pop, Bazooka Bubble gum, & Juicy Drop, BCB is one of the leading manufacturers & innovators of non-chocolate confections in the US and the 2nd fastest growing candy company in 2017.

The Senior Associate role is on the Innovation team which oversees new product development across the portfolio, a strategic priority for BCB. Make your mark in a dynamic company with small hands-on teams working to innovate and create the future of candy in a collaborative, fast-paced environment.

Reporting to the Director of Innovation, the Senior Associate Brand Manager will make tangible contributions to Topps through:

  • Owning specific initiatives aimed at driving the business
  • Contributing to creating the brand vision & strategy for cross-portfolio innovation
  • Assisting in managing and executing annual business plans to ensure efficient & effective use of resources
  • Assisting the Director in driving the assigned businesses to meet revenue & profit targets
  • Partnering with internal teams and inventors to develop new product ideas
  • Managing market research studies to drive insights across a wide variety of needs
  • Working closely with the cross-functional team and vendors to commercialize new products and set up the correct supply chain
  • Monitoring & analyzing business performance in IRI, including identifying trends or white spaces and developing action plans
  • Coaching, mentoring, & teaching junior marketing professionals

  • Strong bias for action
  • Passion for your business
  • Strategic thinking
  • Problem identification/solving
  • Proven ability to manage & advance multiple priorities at once, in a timely fashion & with high quality output
  • Strong cross-functional leadership
  • Strong interpersonal & communication skills to drive alignment across the organization, including senior management
  • Demonstrated track record of commercialization execution
  • Sound analytic skills including IRI analysis (or Nielsen)
  • Experience in quantitative and qualitative market research
  • Strong financial understanding including costing and P&L management


  • 3+ years CPG brand management
  • Kid-focused, Confectionary, or Snack Food experience a plus

Bachelor s degree required

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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